Sweetish House Mafia is famous for its fresh, soft-baked, American style cookies. What began in a travelling Nano that sold cookies, is today a chain of over 15 brick and mortar stores across the country. When I was working at The Magic Beans design studio in Mumbai, I worked on their creatives including menus, in-store graphics and communication design.
Copyright: Sweetish House Mafia & The Magic Beans Design Studio, Mumbai
Photography Credits: Nadine Gracias and Jahnavi Patel @ The Magic Beans Design Studio
Indigo Deli
Launched in 2005, Indigo Delicatessen has defined the quintessential Deli experience in India over the years. It’s an all-day café that offers its guests a comfortable and friendly atmosphere with an extensive and scrumptious menu consisting of contemporary Western Comfort food, cooked using an array of techniques and practices - mostly European and American.
Left: Photograph shot at Indigo Deli, Mumbai | Right: Visualisation of Indigo Deli in an outdoor space
IBP
The Indigo Burger Project is a Quick Service Restaurant (QSR) extension of the popular Indigo Deli, which serves pocket-friendly specialty burgers, along with pizzas and fries from their food truck in Juhu, Mumbai. They also run QSR outlets in a couple of malls in Mumbai.
DOH
D:OH! is a restaurant that serves snacks and drinks in bright, youthful interiors with quirky decor.
Photography Credits @D:OH!
All the above projects have been designed @The Magic Beans, Mumbai, 2018
